Former Unibet entity Kambi has gone from strength to strength since spinning off from its fellow Stockholm based partner (a behemoth of a sportsbook in its own right) back in 2014 and the performance of it as a business can be well documented.
Retail betting client - Kambi. The Kambi sportsbook has been proven to produce a sportsbook halo effect, increasing engagement with all aspects of the casino which can be felt across the property. For example, at our partner Penn National Gaming’s Hollywood Casino Lawrenceburg, revenues from table games have risen since the introduction of sports betting. With Kambi as its new sports betting partner, RWWA will take ‘full advantage’ of Kambi’s offering which includes a bonusing toolbox and differentiation capabilities across front-end and odds. “We are delighted to have partnered with Kambi to build on our reach across our online and retail sectors,” added Ian Edwards, CEO of RWWA. Kambi was created to improve the sports betting experience for players across the globe. Every day we relish the challenge of developing and maintaining the highest quality sportsbook in the world, maintaining Kambi's record as the industry's only premium B2B sportsbook. Retail betting client - Kambi.
Growing from a headcount of just 80 to well over 500 people, this growth is in no small part due to a board with a clear direction and vision as to what the future would hold. The company provides online and land based technology solutions to a range of clients across the globe.
Now Kambi boasts some of the biggest names as clients in the sports betting world, providing its software services to the likes of 32Red (a Unibet brand), while Leo Vegas is also counted among its esteemed clientele.
Considered a leader in providing premium sports betting technology services with its customer very much at the heart of everything they do, Kambi are well versed in this industry and its long affiliation with Unibet, helps them to stand out from the crowd.
Also renowned for being somewhat of a laboratory for innovation, the company’s deep pockets allow for vast amounts to be invested into research and development of new, cutting edge technologies, while their forward thinking approach has won Kambi a lot of respect in the industry.
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Kambi US Domination Plans
While Kambi are already in numerous regions around the world, their recent move to America has paid dividends since they opened up across the Atlantic in early 2019 with them winning the award of ‘America’s Number One Sportsbook Provider’ at the EGR North America Awards, with judges clearly impressed.
“Kambi has a very good track record of platform scalability and tech integration,” judges said. “The company has demonstrated how it can scale operations for major brands and integrate new brands on the back of a growing reputation.”
“Kambi’s clients are running 60% of New Jersey’s handle, so picking up so many clients speaks to the company’s commercial success,” judges continued. “It is arguably the most successful sports betting supplier to capture market share in the US.”
Meanwhile, Max Meltzer, Kambi Chief Commercial Officer, said of the awards: “Kambi succeeds when our partners succeed and recognition from the EGR judges, in the shape of these two awards, is a reflection of the fantastic growth our partners have displayed since that historic first bet last August.
“In providing exciting and relevant sports wagering experiences, along with flexible and empowering online and on-property technology, our partners are given the freedom they need to execute on their unique strategies and take their own path to market leadership,” he continued.
“Coupled with an unwavering commitment to integrity and corporate probity, which has seen us develop strong and trusting relationships with local regulators, Kambi’s partners operate with confidence, safe in the knowledge they are receiving an ultra-reliable and high-quality sportsbook service.”